New Negotiation between Humans and Machinery: What Does the N in FLINT Mean for You?

Arvind Mehrotra
9 min readJul 15, 2024

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Welcome to the age of synergy, where humans and machinery are no longer just co-existing entities in the workplace but integral partners in driving innovation and efficiency. In my view, FLINT — an acronym encompassing a Flexible workforce, Lean processes, Innovative business models, New negotiation between humans and machinery, and a Technology-driven backend, stands as a beacon of transformation in how we approach work in the digital age.

In this article, we’ll journey through industry corridors, exploring how the “N” in FLINT — the negotiation between humans and machinery — reshapes your future landscape of business, innovation, and collaboration.

Co-Piloting Innovation: How the Humans-Machinery Negotiation is Changing

Picture a factory floor buzzing with activity or a marketing team using generative AI — a symphony of humans and machines working together to generate economic outcomes. Gone are the days when machinery merely responded to human commands; today, they’re co-pilots in the production journey, navigating the complexities of modern industry alongside their human counterparts.

The negotiation landscape between human and machinery systems in production and IT is undergoing significant changes due to several key factors:

1. Advancements in Artificial Intelligence (AI) and Automation: AI-powered systems have increasing capability to perform tasks that were once exclusive to humans, such as data analysis, decision-making, and even creative work. It shifts the balance of power in negotiations, as machines can offer efficiency, accuracy, and scalability that humans may struggle to match. Negotiations involve determining the optimal division of labour between humans and machines, ensuring human expertise is valuable, and where it adds the most value.

2. Evolving Workforce Dynamics: The workforce is becoming more diverse, with a broader range of skills and expectations. Employees are seeking more autonomy, flexibility, and opportunities for growth and development. Negotiations must address these changing needs, ensuring that human and machine contributions are valued and that upskilling workers remain relevant in an increasingly automated environment.

3. Ethical and Social Considerations: The rise of AI and automation raises ethical concerns about job displacement, income inequality, and the impact on social well-being. Negotiations must consider these broader societal implications, ensuring that the sharing of automation’s benefits is equitable and that support systems are in place for workers through the transition.

4. Data and Transparency: The increasing availability of data allows for more informed and transparent negotiations. Companies can analyse data on machine performance, employee productivity, and market trends to make more objective resource allocation and compensation decisions. Employees can also leverage data to advocate for their value and negotiate for better terms.

5. Shifting Power Dynamics: In some cases, machines may be seen as a threat to job security, leading to tension and mistrust in negotiations. In other cases, viewing machines as tools empowers workers to focus on higher-level tasks, leading to more collaborative talks. The evolving power dynamics between humans and machines require a nuanced approach to negotiation, emphasising collaboration and mutual benefit.

The changing nature of negotiations between human and machinery systems requires a proactive and adaptable approach. By embracing collaboration, prioritising ethical considerations, and leveraging data-driven insights, companies can navigate this evolving landscape and create a future where humans and machines work together to achieve mutual success. This shift marks a pivotal moment in the evolution of work. Collaborative robots, or cobots, are a prime example of this paradigm shift. These agile machines don’t just automate tasks; they collaborate with humans, augmenting their capabilities and enhancing productivity.

Examples of Changing Negotiations:

• Manufacturing: Negotiations may involve determining which tasks best suit automation (e.g., repetitive assembly line work) and which require human expertise (e.g., quality control, problem-solving).

• IT: Negotiations may focus on integrating AI tools into workflows, ensuring that training employees to use them effectively will lead to redefining the roles to leverage their unique skills.

• Service Industries: Negotiations may address the use of chatbots or virtual assistants for customer service, balancing the efficiency of automation with the need for human interaction in complex or sensitive situations.

From precision assembly to delicate tasks requiring finesse, cobots are revolutionising industries by seamlessly integrating into human workflows.

But the co-piloting dynamic extends beyond the factory floor. In healthcare and finance, machines partner with humans to tackle complex challenges and unlock new opportunities. Whether diagnosing medical conditions or optimising financial portfolios, the synergy between humans and machines drives unprecedented innovation and efficiency.

Which Technologies are Shaping Human-Machinery Relationships?

The toolbox of technologies reshaping human-machinery relationships is vast and constantly expanding. Here are its key components:

1. Artificial intelligence (AI)

AI is the cornerstone of the human-machine partnership, powering algorithms that learn, adapt, and optimise processes. From predictive maintenance to personalised recommendations, AI revolutionises how humans and machines collaborate to achieve common goals.

2. Internet of Things (IoT)

IoT devices form the nervous system of modern industry, connecting machines, sensors, and humans in a digital ecosystem. By collecting and analysing real-time data, IoT enables proactive decision-making, predictive maintenance, and enhanced operational efficiency.

3. Collaborative robots (Cobots)

Cobots are redefining the boundaries of automation by working alongside humans in shared workspaces. With advanced sensors and safety features, cobots enhance productivity while ensuring human safety, creating a symbiotic relationship between man and machine.

4. Additive manufacturing

3D printing democratises manufacturing, empowering humans to unleash their creativity and innovate at the speed of thought. From rapid prototyping to on-demand production, additive manufacturing offers unparalleled flexibility and customisation, blurring the lines between design and production.

5. Virtual reality (VR) and augmented reality (AR)

VR and AR technologies transform training and simulation, allowing humans to interact with complex machinery in virtual environments. By providing immersive experiences, VR and AR enhance learning and skill development, preparing workers for the challenges of tomorrow.

6. Generative AI

Generative AI algorithms will push the boundaries of innovation, allowing machines to generate novel ideas, designs, and solutions. From artistic creations to engineering designs, gen AI is opening new frontiers in human-machine collaboration by sparking creativity in unprecedented ways.

Companies have distinct advantages in both machinery and human resources, which they can leverage for differentiation:

• Machinery:

· Efficiency: Machines excel at repetitive tasks, data processing, and precision work, often outperforming humans in speed and accuracy.

· Scalability: Machine replication is easy, and deployment can quickly handle large volumes of work, offering cost-effectiveness and scalability that humans cannot match.

· Consistency: Machines deliver consistent results without fatigue, ensuring quality and reliability.

• Humans:

· Creativity: Humans excel at creative problem-solving, innovation, and adapting to unforeseen circumstances.

· Emotional Intelligence: Humans possess emotional intelligence, empathy, and interpersonal skills, which are crucial for customer service, leadership, and collaboration.

· Complex Decision-Making: Humans can weigh multiple factors, consider ethical implications, and make judgments in situations requiring nuanced understanding.

By understanding the evolving landscape of human-machine interactions and strategically leveraging their unique capabilities, companies can create a competitive advantage, drive innovation, and achieve sustainable growth in the digital age.

What are the Implications of the New Negotiation between Humans and Machinery?

The implications of this new negotiation extend far beyond the factory floor. The evolving negotiations between machinery systems and humans have several significant implications, particularly concerning the job market and workforce dynamics. As machine systems are ready to take on more tasks traditionally performed by humans, several questions arise:

1. Job redefinition

The rise of machines heralds a new era of job redefinition, where humans focus on tasks which require creativity, critical thinking, and emotional intelligence. Humans can unleash their full potential by offloading mundane tasks to machines, driving innovation and value creation. The demand for human skills is shifting towards higher-order cognitive abilities, such as critical thinking, creativity, problem-solving, and emotional intelligence. It necessitates focusing on upskilling and reskilling the workforce to remain relevant in an automated landscape.

2. Enhanced productivity

By collaborating with machines, humans can achieve levels of productivity and efficiency previously thought unattainable. Machines excel at repetitive tasks, while humans bring creativity and adaptability to the table, creating a dynamic synergy that fuels growth and innovation. Traditional job descriptions will change as humans and machines collaborate. New roles require expertise in managing, maintaining, and collaborating with intelligent systems. Workers must adapt and acquire new skills to thrive in these evolving roles.

3. Wage and Compensation Changes

The recalibration of skills leads to different values and compensation. Jobs that rely heavily on automation may decrease wages, while those requiring uniquely human skills could command higher salaries. Negotiation strategies need to adapt to these shifting dynamics.

4. Workplace Culture and Dynamics

Automating machines can impact team dynamics, communication patterns, and organisational culture. Adapting to a hybrid workforce where humans and machines collaborate seamlessly will be crucial for companies to remain competitive.

5. Improved safety

Collaborative robots and AI-driven safety systems are making workplaces safer for humans. By automating hazardous tasks and providing real-time safety insights, machines reduce the risk of accidents and injuries by ensuring a safer and healthier work environment.

6. Ethical considerations

As machines assume greater responsibilities, ethical considerations become paramount. Businesses must navigate issues of algorithmic bias and the ethical use of AI while complying with strict data privacy standards, leading to human-machine interactions that are fair, transparent, and aligned with societal values. The rise of automation raises concerns about job displacement, income inequality, and social unrest. Policymakers and businesses must proactively address these issues through social safety nets, retraining programs, and responsible technology deployment.

7. New business opportunities

The partnership between humans and machines opens doors to new business models and revenue streams. From personalised products to predictive services, businesses can leverage technology to meet customers’ evolving needs and create value in novel ways.

How can Business Leaders Prepare?

Adaptation is the name of the game for business leaders navigating this brave new world. Build a continuous upskilling and learning culture to equip the workforce with the tools they need to thrive alongside machines. Invest in technologies that foster collaboration and empower employees to contribute their unique human strengths to the partnership.

Companies can leverage their unique strengths in machinery and human capital to create a competitive edge:

• Hybrid Workforce: Combining the strengths of humans and machines can create a robust hybrid workforce. For example, AI can analyse data to identify patterns and insights, while humans use their judgment and experience to make strategic decisions.

Upskilling and Reskilling: Investment in training and development programs can help employees acquire new skills that complement and leverage machines’ capabilities.

• Customisation and Personalisation: Humans can provide personalised customer service and tailor solutions to individual needs, while machines can handle routine tasks and deliver standardised products efficiently.

• Innovation and Agility: Encouraging collaboration between humans and machines can foster a culture of innovation, allowing companies to respond with agility to market changes and customer demands.

Foster a culture where failure is not feared and members love to experiment and innovate, which is seen as helping the organisation progress. By embracing the FLINT mindset and championing the new negotiation between humans and machinery, you can position your business at the forefront of innovation and success.

Take the Next Steps

The new negotiation between humans and machinery isn’t just a trend; it’s a paradigm shift reshaping the fabric of work and industry. As we harness the power of technology to forge more profound, meaningful partnerships between humans and machines, we unlock a world of possibilities limited only by our imagination. The nature of work is changing. Some traditional jobs are disappearing while new ones are emerging in technology, data science, and renewable energy. This transition requires time and investment in education and training to bridge the skills gap. The ability to outsource tasks or relocate operations to regions with lower labour costs has reduced the need for domestic job creation in some industries. The evolving negotiations between humans and machinery systems reshape the job market and workforce dynamics. While job creation may be slowing down in some sectors due to automation, new opportunities that require different skills and expertise are emerging.

So, embrace the FLINT mindset, chart a course toward innovation, and prepare to co-pilot your way to a future where humans and machinery dance together perfectly. The setting of the stage, music playing and players are ready — it’s time to take centre stage in the work revolution. To begin your journey, email me at Arvind@AM-PMAssociates.com.

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Arvind Mehrotra

Board Advisor, Strategy, Culture Alignment and Technology Advisor